Avoiding the Spam Filters and Other Email Marketing Tips
Introduction Email marketing, as many of us know, can be a powerful, inexpensive method of reaching our most active potential or existing customers. It can boost not only our direct sales, but also our...
View Article15 Email-Marketing Best Practices
Introduction As you may know, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you can use to talk to visitors,...
View ArticleWriting E-Newsletters that Sell
Introduction Newsletters are a great way of reaching your target audience to promote your products and services. Newsletters allow you to reach a wide market to launch/expand your brand to potential...
View ArticleAuto Responders: The Marketers Magic Trick
Imagine if John (an avid poker player) visits your website. You sell a book that helps him improve his poker game. He’s highly interested in what you have to offer, but he’s just not ready to purchase...
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More Sales Magic With Autoresponders
Please note: For the sake of this tutorial, we will be assume the role of a fictitious boutique fitness business that provides tailored weight loss programs with personal trainers for their clients....
View ArticlePersuasive Copywriting 101
Introduction As a web site owner, the sole purpose of your web site is to sell your products or services. Even though the Internet is an extremely interactive medium, it’s still the words on your web...
View ArticleImprove Your Email Delivery Rates
Introduction In a recent article I wrote, I addressed some of the issues with avoiding spam filters and improving your email deliverability rates. Today I’m going to delve a little deeper and give you...
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The 12 Most Popular Headlines of All Time
Introduction They say that if your web site has a bad opening headline you’ll loose over 50% of your visitors in the first few seconds after they arrive at your home page. Headlines are the most...
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Increase Your Email Open Rate By Improving Your Subject Lines
Just like a direct sales letter, the subject line of your email can make or break your campaign. If you don’t have a compelling subject line the chance of your email even getting read is slim....
View ArticleWhy Should I Use Email Marketing?
Introduction In 2007 email continues to be the most profitable and affordable way to reach prospects and customers. A MarketingSherpa study found 78% of business email marketers and 69% of consumer...
View ArticleHow to Improve Your Email Deliverability Rates
Introduction Last week Eddie and Rodney were attempting to send an email to a Hotmail account we’ve setup to make sure our emails get to the intended recipients without any problems. Our mail server...
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The Business Podcasting Primer
Introduction A quick search for podcast on Wikipedia brings up this definition: “A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication...
View Article9 Extremely Useful SendStudio Tips
Introduction I use quite a few different software applications on a weekly basis, including EditPlus to create PHP code, FileZilla as my FTP client and SendStudio to send our newsletter. Even though...
View ArticleEmail Deliverability Guide 101
Email deliverability can be tricky. You have to deal with spam filters, blacklisting, whitelisting, bounces and more. In this article I’ll share with you 20+ tips to make sure your emails get...
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